Bindinc – Blijtijds

2019

Project

Researching a potential online new product and building it.

Rol

Researcher, Growth Hacker & UX/UI designer

Brief en context

The client of this project is Bindinc. Bindinc. has been producing the program magazines Avrobode, KRO Magazine, Mikro Gids, NCRV-Gids, TVFilm and Televizier since 1995 on behalf of the broadcasters. Bindinc. manages all Metadata in the television landscape and brings multiple services and products together under one roof. Bindinc. wants to digitize and further develop its own products. At Bindinc. I started to discover and develop these products. They focus on the 50+ target group, this is a group that will have a large share in society in the coming years. My focus at Bindinc. lay with two potential products: a 50+ platform and a housing offer website for 50+.

Process

Onderzoek naar eindproduct

In de onderzoeksfase van het project zijn er verschillende methodes ingezet om er achter de behoeftes van de doelgroep te komen, interviews, A/B tests en desk-research. Met de inzichten uit het onderzoek als uitgangspunt heb ik een white label website gecreëerd met bijpassende Facebookpagina.

My role grew into Social Media Content Manager, Designer and Copy and I guided the team in the growth of the platform and the target group. Until it finally got the GO after 5 months to be developed into a real product and branding. 

Results

Vive+ to Blijtijds

We started the product with a white label website and the name Vive + with a re-branding and the name Blijtijds. Beforehand, we ran a test period that led to an involved base of 40,000 per month. At the same time, we worked on the development of the brand and the site. During the development of the new website I did research in 50+ centric design and I took the research into the design process.

After a period of research, growth hacking and 50+ centric design, we launched Blijtijds, from positioning to brandbook to development. An up-to-date, accessible environment that does not exclude anyone and continues to grow by the day into an active community of people who are fully engaged in life.